Man dies attempting to rescue dog from cliff

A 67-year-old man fell from a cliff at a San Francisco beach late Monday morning and died from his injuries, according to the National Park Service.

Around 11:10 a.m., the man went down a cliff at the southern end of Fort Funston reportedly to rescue his dog, NPS officials said.

A California Highway Patrol helicopter helped lift the man from the Cliffside to a parking area.

The NPS is continuing to investigate the fatal fall. They’re also reminding beachgoers to never try to rescue pets from cliffsides and to instead call 911.